Pure Musician, an online guitar tuition platform with serious chops, approached me to give their branding a tune-up. The brief? Refresh their logo and create sleek, scalable vector versions ready to riff across all their promotional material.
From the first sketch to the final strum, we collaborated closely to hit the right note, developing a clean, modern identity that reflects their passion for music and teaching.
We didn’t stop there. To keep things fun and a little tongue-in-cheek, we also cooked up a limited-edition merch line for their students, including the now-iconic “Should You Be Practicing?” T-shirt. Bold, wearable... and just judgmental enough to make you pick up your guitar.
A great project with a great team, harmonising design with purpose, and a few pinch harmonics and dive-bombs along the way.
